Articles by Jana La Sorte
What Is PR?
by Jana La Sorte
This is the first in a new series I will be writing for All About Jazz. The goal is to assist independent artists primarily in understanding how the media works and how best to work with the media to achieve the desired result: coverage! Please let me know if these columns prove to be helpful and if there is anything in particular you would like me to cover. “PR" stands for “public relations." The goal of PR ...
read moreWhat Is Publicity?
by Jana La Sorte
This is the second in a new series for All About Jazz. The goal is to assist independent artists primarily in understanding how the media works and how best to work with the media to achieve the desired result: coverage! Please let me know if these columns prove to be helpful and if there is anything in particular you would like me to cover. Publicity is a subset of PR. Publicity is the only PR tactic that ...
read moreWhat is the Process of A Publicist?
by Jana La Sorte
This is the third column in this new series for All About Jazz. The goal is to assist independent artists in understanding how the media works and how best to work with the media to achieve the desired result: coverage! I hope you will let me know if this information is helpful and if there is anything in particular you would like me to cover. First step the publicist takes (or should take!) is to meet with ...
read moreHow to Know if You Need A Publicist?
by Jana La Sorte
This is the 4th column in this new series for All About Jazz. The goal is to assist independent artists in understanding how the media works and how best to work with the media to achieve the desired result: coverage! I hope you will let me know if this information is helpful and if there is anything in particular you would like me to cover. You don't know how to implement a media outreach campaign. You don't ...
read moreHow to Obtain A Publicist?
by Jana La Sorte
This is the 5th column in the series. My goal is to assist independent artists in understanding how the media works and how best to work with the media to achieve the desired result: coverage! Please let me know if this information is helpful and if there is anything in particular you would like me to cover. Contact artists you know and admire and ask for their referrals. Contact local clubs and radio personnel for referrals, especially if ...
read moreHow to Work With Your Publicist?
by Jana La Sorte
This is the 6th column in the series. My goal is to assist independent artists in understanding how the media works and how best to work with the media to achieve the desired result: coverage! Please let me know if this information is helpful and if there is anything in particular you would like me to cover. Make sure you and your publicist are “on the same page" in terms of goals, expectations and measurement of performance. ...
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